One of the largest brewers in the UK is set to make a game-changing investment into Burton to help create a new range of drinks.

[emaillocker id=”71749″]

Molson Coors is set to launch its Three Fold hard seltzer range in the UK after a hugely successful spell in the US for the fizzy fruit alcoholic drinks.

The £25m investment will fund a new canning line for Three Fold as well as upgrades to beer and cider packaging facilities at its Burton brewery site, where 1,000 staff already work.

The Three Fold brand will be packaged in Burton ready for the wider European marketplace.  

Phil Whitehead, Molson Coors Managing Director for Western Europe, said: “The hard seltzer and ready to drink categories present a huge opportunity for growth. It’s the fastest growing in alcohol globally and, while it’s early days, we’re seeing strong indications that hard seltzers will prove as popular in Western Europe as they have in the US.

“This investment will allow us to scale up at speed and help our customers to rapidly respond to that growing demand from consumers in this quickly emerging category.”

[/emaillocker]