Rapidly expanding property developer and operator Strawberry Star Group announces the appointment of Simon Taylor as Development Director. Simon joins from Bloor Homes as Design and Technical Director, having previously spent over six years at Redrow as Technical Director and Operations Director. 

The appointment is at a significant time of growth for Strawberry Star, which announced the launch of its Build-to-Rent platform, Star Living, last week. Strawberry Star already has over 2,000 units planned or under construction and is aiming to have a portfolio within London commuter towns totalling £1 billion GDV by 2027.

Simon is looking forward to hitting the ground running, with over 21 years’ specialist technical experience working for the UK’s top housebuilders including Barratt and Berkeley, across major brownfield and regeneration development sites in the South East. He said, “I am incredibly excited to join Strawberry Star to strengthen its business aims. I specialise in producing accessible, amenity driven, high quality homes, therefore I couldn’t be better placed to make a difference.” 

Reporting to CEO Steven Beveridge, Simon will lead on new developments, driving the expansion of Strawberry Star’s BTR arm, Star Living, across the commuter belt. Simon will oversee land purchasing through to planning and on to final delivery and aftercare. He will also focus on expanding the commercial and delivery teams to support this growth.

Simon said, “Strawberry Star has a reputation of nurturing entrepreneurial spirit which really speaks to my strengths. The scope of the role is exciting, growing a boutique product in the market that’s a more niche offering than what competitors are currently providing.”

Adding a dedicated BTR offering on top of development, residential sales, lettings, asset management and acquisitions, Star Living positions the business as a unique end-to-end provider for an integrated solution, providing one customer journey for both investor and tenant. Star Living will launch at its Harlow development in Essex, with phase one as a dedicated BTR block of 163 residential units with a GDV of £45m, due to start construction this year. Planning permission has also been granted for a Star Living site in Gravesend, Kent, with a first phase planned of around 100 BTR units with a GDV of £30m. An existing BTS site of Strawberry Star, Lu2on in Bedfordshire, will soon launch phase two with 564 units under BTR with an estimated GDV of £160m.

Simon said, “We’re looking for more sites to recreate some of the success we’ve had at our Luton scheme, where we’ve seen a massive influx of activity from landlords and institutional investors. Luton has long been an unsung commuter town hero, but with £1.5bn being invested here, plus new train lines and an enterprise zone set to create 10,000 jobs, Luton will earn itself a place on the map once more. We’re targeting other regeneration areas with similar potential alongside well-established commuter towns with excellent transport links. I believe it will be London’s peripheral locations that hold the key for new housing in the South East.”

On Simon’s appointment, Chief Executive Officer of Strawberry Star, Steven Beveridge said, “We are thrilled to have Simon join the expanding Strawberry Star team. We have a highly scalable and differentiated concept in Star Living, which we are launching from a platform with real substance in terms of project sites and expertise. Simon’s rich and well-rounded experience will support this dedicated team in establishing Strawberry Star as a key player in the Build-to-Rent sector.”